Business cards are as commonplace in our modern world as ketchup and mustard on a hamburger. We have various types of mustard sitting on grocery shelves which is an example of how all things of great value are reinvented over time. Today, the paper business card that we have all come to know over the years are being updated and replaced by frosted plastic cards.
What are frosted business cards?
Frosted cards are about the same size as a typical paper business card, though some can be a bit larger in size. They are made from durable plastic that does not break easily or tear up like paper cards do over time. They are also made to withstand moisture as well as dirt from being dropped or stored in a purse or wallet for months or even years at a time.
Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:
The company’s name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.
Advantages of frosted cards
People who receive frosted cards immediately notice they are different from standard paper business cards. They are distinctly different and currently quite noticeable. Recipients are less likely to throw them away; instead, they want to hang onto them and look at them again. People feel as though they have received something of value rather than a simple piece of paper.
The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!
Finally, frosted cards are more durable and don’t tear up as easily as paper cards. They can stay in a wallet for many years without becoming illegible or otherwise falling apart. This means customers will hold onto them longer and businesses won’t have to keep giving the same clients their card over and over. This can actually save money over the long run, even if the initial investment is higher.
Frosted cards: who uses them?
Many companies are giving out frosted business cards to show clients and potential clients that their business is appreciated and their interactions are valued. Some companies are now using frosted cards in place of all paper cards, while others use them only for specific marketing campaigns.
Literally anyone who has something they want others to hang onto for awhile would do well to purchase frosted cards.
Business cards in the future
Although frosted business cards are an attention-grabbing novelty today, they will become the standard business card of the future. Paper business cards are rapidly being replaced; they simply don’t withstand the treatment that most people give them. Why not be a trendsetter and change over to frosted business cards today?
